According to reports, AC Milan’s new sponsor Puma is pushing for the club to sign Borussia Dortmund star Marco Reus this summer.
AC Milan’s owner Yonghong Li may have declared bankruptcy but the club remains focused on returning to the upper-echelons of Europe. After terminating their kit-sponsorship with long-term partners Adidas, the club recently signed a new contract with Puma.
This has apparently sparked interest in the signing of Marco Reus who is an ambassador for the brand. This report is in line with AC Milan’s recent fray into marketing the club’s brand across several platforms.
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There is one small problem in this rumour, however, as Milan’s sporting director Massimiliano Mirabelli has had a firm stance of not signing injury-prone players. With increased pressure from sponsors, it will be interesting to see how the Milan management will react to these sort of requests.
Sponsors pushing for the signing of certain players is not new, as Barcelona famously signed Neymar (quite shadily, one might add) after renewing their deal with Nike. With Reus, however, the case is different. Borussia Dortmund is also sponsored by Puma and Reus’ popularity is much higher in Germany than it is in Italy.
Despite his status as a global superstar, Puma pushing Milan to move for Reus seems absurd considering it could damage the brands appeal in German markets.
There’s very little to this rumour except maybe the Puma connection that so many seem to be emphasising. Reus is a phenomenal player but few clubs would risk signing him for big money despite his obvious talents. His injury record speaks volumes about the trust Dortmund has put in the player and it seems unlikely that his suitors would be willing to pay as much.
Borussia Dortmund’s CEO Hans-Joachim Watzke recently reiterated his desire to build around Reus and it’s highly improbable that a move will come to fruition.