Borussia Dortmund enjoy commercial success in the United States
By Oliver Campo
Bleeding Black and Yellow in Pittsburgh
Instead of making a Wiz Khalifa reference, it is easier to point to the shared color scheme of the Pittsburgh Steelers and Borussia Dortmund. There are Snapchat videos of Pulisic hanging with some of the players, but the big surprise is the crossbar challenge between the teams.
While BVB went on to lose against Benfica after a penalty shootout, the tour reached its climax for the German club. But not before Christian Pulisic made the day of one special fan creating a warm moment to end on.
After the Pulisic hype train took off, this was bound to happen. The club was wise in getting involved with all the markets they did. BVB is encouraging fans in the states to see the team in person in Dortmund. The Yellow Wall was shining brightly in the US this summer.