Times Square Cup: Borussia Dortmund engages in social project in anticipation of the Club World Cup in the US

Soccer culture is becoming more enhanced in the US, especially with names like Christian Pulisic and Gio Reyna shining in top European clubs like Borussia Dortmund. However, it is not always easy for kids in America to find the resources to play on a regular basis. Dortmund America's new managing director, Marc Lingenhoff, explained that scenario and how partnerships like the one with Soccer Street USA are essential to keep giving opportunities to these youngsters.

"They (Soccer Street USA) are doing a phenomenal job to provide access to soccer in a market where a pay-to-play model typically dominates, so you have to pay a lot of money to get your kids into a club to then play the sport," said Lingenhoff. Marc started his new position in February of this year, and despite the honour, he stated that he has a great responsibility. He aspires not only to cover the US, but also to spread BVB's passion for football across the whole continent.

"We want to make sure we all cover the entire region because we have fan groups everywhere, including Brazil and Mexico. Those are the two big markets in South America for us. So pretty proud of my new role."

- Marc Lingenhoff, BVB Americas, Inc.

Since Dortmund is not a big city in Germany compared to München and Berlin, Marc said he always finds it fascinating how BVB has built such a massive fanbase in the Americas and plans to continue exploring this market and expanding. "We see points of growth, and that's what we want to build on. So we intend to explore events like Club World Cup, but also smaller events like the Times Square Cup, just to continue that journey," explained Lingenhoff.