Times Square Cup: Borussia Dortmund engages in social project in anticipation of the Club World Cup in the US

While finding these connections between BVB and the foreign fanbase, Lawrence Cann mentioned Dortmund's tradition of developing young players as a primary incentive for the partnership. As BVB has a history of young talents flourishing early on their careers, it establishes an inevitable parallel with the whole principle behind the Times Square Cup.

"Elite clubs in the world, particularly ones that focus on player development, associate with us. It's powerful messaging to our kids," said Lawrence.

Patrick Owomoyela also commented on what caught people's attention overseas in the small city of Dortmund, as he reminded himself of his good old days playing at the Westfalenstadion. A common factor that many might relate to is the fans' dedication personified in the Yellow Wall.

"I had a lot of good memories from that time, and it was always special to play in that stadium. I get to go to the stadium a lot, of course, due to my work and my position at BVB. But it's something different when you are down there on the pitch competing and feeling the energy," said Owomoyela.

As the club reported, the event reached over 25 million viewers worldwide, while the proceeds will go directly to Street Soccer USA's advocacy programs. These programs will help disadvantaged young people and adults in the United States with support for employment, education, and housing.

Following the success of the Times Square Cup, the FIFA Club World Cup is just around the corner, with the event approaching the US in 2025. According to Marc Lingenhoff, the club and the players are really excited about the upcoming tournament.

With the new format and the possibility of uniting fan clubs from across the globe, he aims for diversity and inclusion. "My vision is to bring all the fans together and create a Yellow Wall from Germany, from the US, from South America, and whoever wants to join us. I want to really bring those fans together across multiple nations, languages, and cultures," said Lingenhoff.

"I hope we can do that for the fans that come from Germany, a home away from home. We are always amazed when you bring strangers together, all wearing Dortmund jerseys, and how quickly the exchange is happening."

- Marc Lingenhoff, BVB Americas, Inc.

Lawrence Cann, from Soccer Street USA, also highlighted the importance of events like the Club World Cup, as well as the Times Square Cup, for disseminating the soccer culture in America and showing to the kids that there is an opportunity for a better life with sports. In a country where American football and basketball dominate, there is a window for football to make a difference.

"That's how soccer is going to improve in the US by growing the base of the game, and that starts with street soccer. That starts with soccer in the community, inspirational events, personal appearances, and the involvement of clubs like this," concluded.