Borussia Dortmund defend 2024/25 cup kit amid heavy criticism

Borussia Dortmund have defended their 2024/25 cup kit after it was the subject of heavy criticism from supporters.

The cup kit for the 2024/25 season was released by Borussia Dortmund and Puma on Saturday as they embarked on their tour of Asia. The kit combines elements from four kits that were worn during seasons when the Black and Yellows enjoyed memorable cup campaigns.

“History Remade,” was the slogan used by Borussia Dortmund as they unveiled their cup kit for the coming campaign. This unique design takes inspiration from four older kits. The top part of the kit is inspired by the 2016/17 home shirt. The bottom part features patterns from the 1996/97, 2012/13, and 2017/18 seasons.

Borussia Dortmund's controversial 2024/25 cup kit

The chaotic looking mash-up design certainly did not go down well with the BVB supporters, and the kit has been receiving heavy backlash on social media. Fans were quick to criticise the kit, and some even called for the club to end their partnership with Puma.

Borussia Dortmund director Carsten Cramer has responded by saying that kits always polarise opinion, and he believes that sales figures often contradict responses to jerseys on social media.

"Jerseys always polarise and when this jersey was developed and presented, we were already aware that it would polarise opinion," Cramer said (via Sky Sport). "It's difficult to always hit the mark. Sometimes you hit a nerve, sometimes it causes disapproval, especially among those who don't like it."

"Today's sales figures are at odds with the response and it's often the case that, especially when the feedback on social media is negative, this is not so noticeable in the figures. The jerseys that are the subject of controversy are not always the ones that sell the worst."

READ MORE: Ranking all of Borussia Dortmund's special edition kits over the last decade

The cup kit will be worn by the Borussia Dortmund players during the DFB-Pokal and UEFA Champions League in the coming season. The kit is on sale on the BVB shop for €90.

What do you think of the Borussia Dortmund 2024/25 cup kit?